John lewis Free Essay Example, 2000 words

The process of data collection is a critical part of the researchconducted. The research involves the use of primary as well as secondary data collection methods. The primary research is done through interviewing a sample of respondents. The sample includes the employees of John Lewis, the customers of John Lewis, few customers in the UK retail market and the store managers of some John Lewis stores. The sample size is around 60 people of whom 60% are the employees of John Lewis and the rest 40% belong to the customer group. A semi structured form of interview including a combination of open ended and closed ended questions is conducted to note the responses of the sample. The semi structured interview is carried out to understand the qualitative aspects of the study. The observation method of primary data collection is extensively followed in which the researcher directly observes the members of the sample and assesses their reaction, attitude and behavior by studying how their rea ct. The secondary data collection is done through an analysis of the strategic and financial performances of the company in the last few years. We will write a custom essay sample on John lewis or any topic specifically for you Only $17.96 $11.86/pageorder now The annual reports of the company are studied carefully to understand the strategies adapted by the company as well as the future strategies that may be taken up by the company in the changing global scenario of retail businesses. The secondary data collection process involves studying the previous relevant works on the operations of John Lewis in the UK market. Also, academic resources like journals, books and articles are refereed to for understanding the retail market and its evolutions in UK. The data collected is later used to analyze the strategic management and the market position of John Lewis as well as the future scope of the company in the market. Strategic analysis Industry Analysis The strategic analysis process necessarily involves the industry analysis for the company. John Lewis has its stores in major regions in UK. Therefore, the UK retail industry is considered for the research purpose. To analyze the macro environmental factors of the UK retail segment, the Porter’s five forces model is applied with respect to the UK retail industry and John Lewis. Competitive rivalry: The level of competition in the UK retail industry is extremely high with major market shares being captured by the top retail companies. Most of these companies are diversifying their businesses into ancillary domains which have resulted in the creation of a high degree of competition between the companies for market share (Pffefer 314-316).