The role of Peter the Great and Catherine the Great in modernizing Russia

Essay on Egyptian Civilization

Essay on Egyptian Civilization Essay on Egyptian Civilization Essay on Egyptian CivilizationPeriods of Egyptian civilizationThe Egyptian civilization is not only viewed as one of the oldest civilizations, but also as one of the most durable ones. It is traditionally divided into the following major periods:1) Pre-Dynastic period (Prior to 3100 BC). During this period 42 territorial and political unities were formed. As a result of political, economic and military cooperation, they were merged creating the two major political formations: Upper Egypt (south) and Lower Egypt (north). Those, in turn, become part of a single Egyptian state. 2) Early Dynastic Period (1st–2nd Dynasties). Ancient Egyptian pharaoh Menes, the founder of the 1st Dynasty united Egypt in a whole. The integrity of the country was strengthened by establishing a centralized irrigation system and an administrative apparatus of the invention and spread of hieroglyphic writing. 3) Period of the Old Kingdom (3rd–6th Dynasties). Egypt is considered to be a powerful st ate based on economic and political factors. Economic prosperity and political stability have made possible the improvement of the irrigation system, as well as the construction of the pyramids such as Khufu, Khafre and Menkaure symbols of Egyptian civilization. 4) The first transitional period (VII-X Dynasties). This is a time of the internal strife and the collapse of the centralized state. The city of Thebes became one of the major centers that played a huge role in Ancient Egypt. 5) Period of the Middle Kingdom (XI-XIII Dynasties). The country was reunited, and the power of the prefecture leaders was limited. Egypt increased its territory, particularly in the south. In addition to this, it launched glass manufacturing and started a proliferation of tools made of bronze. 6) The second transitional period (XIV-XVII Dynasties). Egyptian states collapsed due to the invasion of the Hyksos nomadic tribes of Semitic origin, invaded from Asia and conquered the northern and central par ts of the country. The rulers of Thebes led national liberation struggles that ended the expulsion of the Hyksos. As a result, â€Å"the Hyksos attacked Egypt and occupied the Egyptian lands. Yet, the princes of Thebes, led by Ahmos I, managed to expel them out of Egypt† (â€Å"Pharaonic Era,† 2009, para. 9). 7) Period of the New Kingdom (XVIII-XX Dynasties). The era of the heyday of Egyptian civilization. Egypt expanded its ownership to the Euphrates in the east and the third cataract of the Nile in the south. Pharaohs put more effort to keep their land in the fight against the Hittite Empire, and later with the Sea Peoples. 8) Late Period (XXI-XXVI Dynasties). The time of strife, invasions and alien dominations: Libyan, Nubian, Assyrian. During this period, Egypt survived its last ascent. 9) The period of Persian rule (XXVII Dynasties). The Persian Empire conquered Egypt, but the increase in the tax oppression and abuse led to the Persians, the Egyptians revolted and liberated the country. 10) The last period of the independence of Egypt (XXVIII-XXX Dynasties). The union reduced to the internal strife that caused the weakening of the state and the restoration of Persian influence. 11) The period of the Persian, Greek, Roman and Byzantine domination (342 BC. 646 BC.). In 332 BC, Persians were driven out by Alexander the Great. After the collapse of the empire Alexander the Great in Egypt established the Hellenistic Ptolemaic dynasty, which lasted until the time of the Roman conquest.However, â€Å"the end of the Old Kingdom was not the end of Egyptian civilization†¦The calamity triggered by low Nile floods was the impetus to radical social changes and a reformulation of the notion of kingship. The legacy of this period is still with us today† (Hassan, 2011, para. 20).Hence, as we can see Ancient Egypt started with the primary association of tribes in the valley of the River Nile in 3150 BC and ended around 31 BC, when the Roman Empi re conquered Egypt. The latter event is not the first period of foreign Dominion, but the arrival of the Romans marked significant changes in the cultural and religious life of Egypt, as well as the termination of Egypt as a unified civilization. Ancient Egypt developed over three and a half thousand years. It all started with the primary association of tribes in the valley of the River Nile in 3150 BC and ended around 31 BC, when the Roman Empire conquered Egypt. The latter event is not the first period of foreign reign, but the arrival of the Romans marked the significant changes in the cultural and religious life of Egypt, as well as the termination of Egypt as a unified civilization.The significance of the Nile RiverThe basis of the existence of ancient Egypt was a constant control of balance of natural and human resources , which primarily meant control over the irrigation of the fertile valley of the Nile , the use of minerals occurring in the valley and surrounding desert reg ions, the development of independent systems of writing and literature, the organization of collective projects, trade with neighbors in eastern and central Africa and the eastern Mediterranean, and, finally, military campaigns, which demonstrated the strength and power of the empire, as well as the territorial advantage over neighboring cultures at different periods of time. Those actions were organized and motivated by socio-political and economic elite that reached a social consensus through a system of religious means. For administrative purposes, Egypt was divided into different districts. Starting from the pre-dynastic period (3100 BC) ‘noma’ represented an individual city. In the days of the Pharaohs a whole country was divided into 42 nomes.In Egypt, different taxes were paid according to the type of activity. The vizier controlled revenues from the people in the budget and plans for the collection. The householders also have to pay taxes, as annually they were engaged in social work for at least several weeks. There is no doubt that Egyptian civilization is widely known for its major achievements. This was â€Å"a time of a spectacular development in mathematics, astronomy, transport, government organization, and food production† (Kozma, 2006, p. 303).   It was a civilization that has reached a very high standard of production and intellectual activity as well as art and engineering (surveying), which led to the creation of the pyramids. Egyptians invented the hydraulic cement. In fact, â€Å"the first pyramid ever built in Egypt was Zosers, then Midums pyramid. However, the Giza pyramids together with the Sphinx, built during the 4th Dynasty, are the most famous of the 97 pyramids built to be tombs for Pharaohs† (â€Å"Pharaonic Era,† 2009, para. 12). Thanks to the irrigation system, Egypt became the breadbasket of the ancient world. Lake Fayoum was used by Pharaohs as a reservoir for the storage of excess water, w hich was very important during droughts.Egyptians’ cultures and worldviews were mainly based on the River Nile. Their view of the world, unlike most other nations, was focused not on the north and south, but mostly on the origins of the river. In addition, the river itself determined the three main seasons. Each of them consisted of four months:   1) July October; 2) November February; and 3) March June the harvest period and the lowest water level. Hapi as the god of the annual flooding of the Nile was portrayed as a fat man who brings gifts to the gods of the earth. Many pharaohs and the local nobility compared themselves with this divinity. In fact, â€Å"the Nile River brought an unlimited supply of water to the desert and the yearly flood built a fertile valley along the riverbanks. The almost regular and predictable pattern of yearly flooding of the Nile River guaranteed irrigation of the fields and adequate food production which caused the civilization to flouri sh† (Kozma, 2006, p. 303). Thus, it is possible to sum up that â€Å"the Nile valley is one of the oldest places in the world where its ancient inhabitants husbanded the water resources that engendered the valley a cradle of civilization, thereby creating ancient polities and empires† (Arsano, 2007, p. 25). The Nile River was an important shipping thread connecting Upper and Lower Egypt with Nubia (Ethiopia). In such favorable conditions, Egypt began the construction of irrigation canals. The need to service an extensive irrigation network has led to the emergence of polynomials large territorial associations of early farming communities. This particular area is denoted as a nome, written in the ancient Egyptian language depicting the land, and divided into sections of the irrigation network of the correct form. The system of Egyptian nomes, formed in the 4th millennium BC, remained the basis for Governorates of Egypt to the end of its existence. Creating a unified sys tem of irrigated agriculture has become a prerequisite for the emergence of a centralized state in Egypt. At the end of the 4th century BC and at the beginning of the 3rd millennium BC the process of unification of certain polynomials has been implemented. This distinction throughout Egyptian history preserved in the division of the country into Upper and Lower Egypt and was reflected even in the titles of the Pharaohs, who were called â€Å"Kings of Upper and Lower Egypt.†Egyptian people venerated many different gods. Some of them were very old and looked more like animals cats, bulls, and crocodiles and thus they were kept in special rooms, ponds or stalls. Any insult to animals was punishable by death. Each nome had its own gods (sometimes unknown outside it), but there were various deities accepted throughout the country: Gore, Ra, Osiris, Isis, and others. As a result, Egyptians associated myths about the gods with the phenomena of nature, the major seasons, the floodi ng of the Nile River.In addition to the above-mentioned information, it is possible to add that thanks to Ancient Egypt, many contemporary people can use various inventions in their everyday lives, such as the invention of the alphabet and calendar. Like other nations, the Egyptians first took a time-calculation basis for the lunar year (354 days). But they soon realized that such a system did not have sufficient accuracy and prevented the smooth functioning of complex administrative machinery.ConclusionThus, taking the above-mentioned information into consideration, it is possible to draw a conclusion that Egypt is not only considered to be one of the oldest civilizations, but also one of the most durable ones. The major reason is, first of all, its location: the country as it stands alone, apart from other states and empires. As a result, Egypt got the opportunity to grow in the fertile valley of the Nile, without any outside interference and influence. Like a long stem of the pap yrus, it stretches from the south to the north, where the river flows into a series of flows in the Mediterranean Sea. In addition, Egyptian civilization is widely recognized for its major achievements in different aspects of our life. This was a time of various developments in various fields such mathematics, astronomy, food production, and more. Indeed, it was a civilization that has reached very high standards of production and intellectual activity as well as art and engineering processes (surveying), which resulted in the creation of the different pyramids known all over the world.The flooding of the Nile is like a gift for many farmers in Egypt. In addition, it is an important natural cycle in Egypt because it is presented in the form of brown sludge on the farmers’ lands. Moreover, Egypt itself has developed as a centralized state with its own system of writing. It soon became the center of a highly developed civilization where philosophy and literature, architecture a nd art, science and medicine have been flourished, as well as the management systems and the organizations of society have been formed. All in all, due to its geographical location and access to the Mediterranean Sea, the Egyptians had a brilliant opportunity to contact with Europe, which is constantly expanding, and the influence of Egypt on the western culture has enriched the entire world civilization.

Piano Transcription in the 19th century Europe Essay

Piano Transcription in the 19th century Europe - Essay Example One day, when I studied Beethoven's several symphonies in my high school music textbook, I thought that the author made several mistakes in his book. The most prominent mistake he made was the "key" in the symphony. He said Beethoven's 5th symphony (1st mvt) was in key of C minor, which was not exactly same key I played before. At that time, I was very confused with what the author thought and my piano version of Beethoven. However, many scholars/ musicologists have discussed that piano transcription gave a sense of original master works to amateurs, children and female players at their private home since the nineteenth century. Comparing to the previous century, the nineteenth century Europe was the place where piano music developed actively, for examples, music publications including piano transcription/reduction, music lessons, and piano productions. In the late eighteenth century, particularly, piano became more affordable price for middle (working class) so that they could have more opportunities to familiar with masterwork in their home. Following this trend, they also spent money on getting two hands, four hands or two pianos transcription of masters' orchestral, choral and opera to perform. Since they could have know music the upper class members only enjoyed in the eighteenth century through the piano transcriptions/ reduction, scholars have seen only advantages of them. Of course, it seems go od but through my childhood experience, I have a totally different view of piano transcription/reductions. Myself as a professional pianist and musicologist now, I will argue that classical music authenticity (originality) was misrepresented by piano transcriptions whose main consumers were the middle-class in nineteenth century Europe in this thesis. ************************************************************** 2. [HISTORY of 19th century Europe] i.e, who was the member of middle class The industrialization was emerged in the nineteenth century, and it particularly influenced on growth of sheet music. Jon W. Finson says, "Rotary steam presses could print much more music than had presses had, and improved transportation could speed the greater supplies of printed music to a wider audience." Hand written sheet music could not support music consumer in Europe so that rotary stream was a breakthrough to spread out to every corners of Europe. Remember that there were no radios, recording machine or TV in the nineteenth century. The only access to music was going to the concert halls, which require high price tickets. Moreover, only most major cities offered public concerts so that people in small town did not have chance to have musical life. Similar to the past, concert halls in modern life also costs lots of money; however, we do not have any problems to enjoy music in terms of the development of technologies such as radios, musical websites, and TV. Even some concert halls provide people to

Human Resource Management Coursework Example | Topics and Well Written Essays - 1000 words - 1

Human Resource Management - Coursework Example In this method the employers base the wage rate on the job irrespective of the person who is doing it. The HR professionals and employers are now moving towards Competency based pay. According to this approach the employers determine the pay scale or salary range of the employee depending on his depth, types of skills and knowledge. An employee may receive a higher salary than his range if his competency level is equitable for a higher level job. Competency is the demonstrated skill, knowledge and behavior of a person that ensures and enables desired performance. There are three basic differences between the two approaches of pay scale. In the competency based approach the salary is more person oriented. The salary is based on the skills, knowledge and depth of the employee. Here a person gets paid for the knowledge and skills of the things he has the potential to do even if he is not doing it right now. Whereas in traditional method pay is job oriented irrespective of the skills and abilities of the person who is doing it. It ties the pay scale with the worth of the job. In competency based approach an employee builds competency through experience on the same or similar jobs. Whereas in job based pay the aim of the employee is not build competency (knowledge and skills) but the determinants are experience and tenure. ... sler et al, 2009) Reduction of Unsafe Acts through Selection, Placement and Employee Participation It has been a well accepted fact that some employees are more prone to accidents than others. Reasons for such irresponsible behavior are not easy to find and hence organizations concentrate on reducing these incidents as much as possible through a variety of strategies. These strategies for minimizing accidents and unsafe behavior can be divided into four categories namely personnel selection, employee training and participation, incentive programs and safety rules and regulations. Many environmental factors also play an important role in scientific strategy of reducing accidents, such as overcrowded workplaces, faulty or wrong arrangement of the material to be used in industrial process and many other placements. With the help of work and safety engineers these problems of placements can be resolved. These engineers not only take care of placement issues but also of any potential situ ation in the environment that can cause distress and discomfort among employees. They help in providing congenial, safe and stress free working condition conditions. Personal factors also play an important role. Some employees are more prone to accidents than others. These personal factors can be detected or identified through an appropriate and well designed selection process. Through a variety of psychological test an applicant’s motor and sensory abilities can be judged along with the muscular speed and perceptual style. It will help finding the right match of these qualities required for the job in the person. During the selection process an insight about a potential employee’s work habits, any organic diseases, fatigue level, drug addiction, age and experience, can be gained to

Comparison of Dictatorship and Democracy Essay Example | Topics and Well Written Essays - 500 words

Comparison of Dictatorship and Democracy - Essay Example There has been a debate which form of government is more beneficial for the people living in the society as well for the betterment and economic development of the country and different people have different views. It is important to analyze and understand both these forms of government before discussing and comparing these two forms. A dictatorship is an autocratic form of government and generally, this type of government is run or ruled by a single individual or a small group of people as an oligarchy (Acemoglu, 2006). Normally this single individual or small group has all the powers. Some believe that dictators have the power without the consent and approval of the people living in society. On the other hand, democracy is defined as the government that is elected by the people or citizen of the country (Olson, 1993). In a democracy, any eligible citizen of the country can participate and get elected to form the government. Democracy is also termed or defined as the government of t he people, by the people, and for the people (Dewey, 2004). Over the years, there has been a debate whether dictatorship is more powerful and better in ruling the government or democracy. However, some scholars and politicians believe that democracy is more important and crucial for the economic growth and prosperity of the country. One of the main advantages of democracy is that the government is elected by the people and citizens of the country (Dahl, 1989). Therefore the government will make their efforts to make sure that the economy prospers and the country moves in the right direction. However, on the other hand in a dictatorship, dictators that are governing and managing the country may or may not think of the betterment of the country as they are not elected as in a democratic country. Generally, freedom of speech is limited or less in a dictatorship form of government than a democratic form.           Ã‚  

Nike Football Marketing Report

Nike Football Marketing Report The purpose of this paper is to undertake discussion about the marketing mix of Nikes football boots. Nike football boots are one of the most immaculate products launched under the name of Nike. First of all the paper presents a brief introduction about the Nikes football boots and the proper discussion about the marketing mix is done. In the discussion about marketing mix the element of product is discussed. This discussion entails product features and various football boots that are offered by Nike. The pricing strategy of Nike is discussed and a discussion is done about what makes Nike to charge premium price for its football boots. The stores and centres are mentioned in the section of place. The last and the most intriguing element of promotion mentions thriving and enchanting promotional stunts that are used to promote Nikes football boots including celebrity endorsement of Ronaldo, TVCs and billboard. On the basis of the discussion of marketing a conclusion is presented. After analysis of the marketing mix few strategies are also recommended in the last part of the paper to enhance the marketing mix of Nikes football boots. Ribbon Sport between the years 1964 and 1971 (Nike, 2013). The other brands in Nike Inc.s portfolio are: The Converse Inc., Hurley International, Jordan Brand and the Nike Golf. The company however commenced operations in the design of football boots in the 1990s and created the lightest boots recorded as at the time, The Nike Mercurial which weighed 200g. (Garenthmcknight, 2012). The football boots remain the most immaculate and innovative products of Nike Inc. The boots offer perfect fit, exceptional feel and outstanding ball control as it implies innovative features. With the help of innovative techniques like asymmetrical lacing, strategic stud patterns and by implying All Conditions Control technology, Nike is able to produce these outstanding products. The products provides a wide range of collections to choose from; these include the firm ground to soft ground and indoor. It is not only the product that has earned great response from customers but behind this product of football boots proper and well devised strategies are applied. One of the important facets of these strategies that sum up the overall product philosophy is marketing mix. The following part of the paper discusses marketing mix of the football boots of Nike. Marketing Mix of Nike The marketing mix (or the 4Ps as it is referred) is a marketing tool often used by Marketers to build a strategic plan towards the achievement of the corporate goal whilst also satisfying customers needs. The 4Ps is a combination or mixture of four elements put together to produce the desired plan of action ( Masterson and Pickton, 2010). It was McCarthy who in the mid-twentieth century, called it the theory of the Four Ps as it uses four variables, whose initials in English starting with p. These four Ps are as follows: Product Place Promotion Price Nike football boots are easily recognised from the swoosh logo embedded on all product. Product The product decisions should consider the products advantages and how they will be leveraged (Julian and Michael, 2012, 17). Nike Inc. has several products under its football boots brand and these are the Mercurial Range, Nike Tiempo, Nike T90, CR7, Customised Range (Nike, 2013). Mercurial: This range of football boots were designed using ultra light and ultra responsive technology for the purpose of quick cuts in any direction. This product range features supreme control at high speed with the super lightweight dimpled design. Nike Tiempo Masterful Class: One of the classy pair of boots offered by Nike. The Tiempo is the oldest of the swoosh designs. It was lauched in the summer of 2011 and produced in conservative colour except for the 2013 edition which are in red colour. This brand is designed to particularly improve water retention. Nike T90 Deadly Strike: Designed to deliver the deadliest strike on the pitch. CR7: One of the most famous football boots in the world is CR7. This is the brand that has been endorsed by Cristiano Ronaldo and ingraved with the Love to win, hate to lose graphics. Custom Football Boots: This is another type of boots that are offered by Nike. As the name implies this product allows customers to customise their football boots according to the desired traction, colour and various other options of personalisation. The various brands of the Nike football boots are designed for optima performance aced on the All Conditions Control (ACC) technology to provide optimal ball control in both wet and dry conditions. Three different types of Grind materials are used for the production of football boots. These three different types of Grind materials include upper fabric, foam of midsole and rubber for outsole. For the football boots each Grind material is used to make surface for football field. All products are availables in various colours. Price The pricing strategy of Nikes football boots can be described as competitive to the other sports shoe retailers. This pricing strategy of football boots is akin to the overall pricing strategy of Nike Inc product spectrum. The basis of the pricing strategy is of premium segment and target customers. The prices of Nikes football boots are high when compared to other brands such as Adidas and Puma, however, this could be attributed to the premium quality of the products developed. These high prices are often associated with their successes in sports and with organisations. The price range of Nikes football boots starts from  £60 and goes up to $200. A price list of various products of Nikes football boots is as attached in the appendix (Nike, 2013). Place Place in the marketing mix means distribution channels, outlets and catchment areas. Strategies related to place indicate and takes into account different places where the sale of the product would be consummated (Charles, Joseph and Carl, 2008, 44). Nike Inc. is a global company with many outlets around the world. The exclusive stores sell the different products of the company which includes the various brands of Nike football boots. The football boots are stocked by retailers in almost 200 countries. In the United States alone, these football boots are sold to 20,000 retail accounts. With the help of independent distributors, licensees and subsidiaries Nike Inc. sells its football boots in the international market. Promotion The business uses sponsorship to generate brand authencity in the competitive market. Advertising is a major tool used by the company to drive the brand. A few footballers currently sponsored by Nike football boots are Cristiano Ronaldo, Wayne Rooney and Miroslav Klose. Other scores of promotional techniques are also adopted. A promotional strategy is adopted according to the situation and nature of the product. Following promotional schemes are used by Nike for the promotion of Nike football boots. Television Commercials (TVCs) TVCs that run on TV are full of inspiration and hold in-depth messages. The end product of these adverts are the psychological appeal by portraying stars from football arena. Nikes football boots invites customers to have the experience of wearing these boots. Billboards One of the most effective, most famous and most appealing promotional campaigns that is being practiced by the marketers of Nikes football boots are the billboards. In the review of the billboard, attention must therefore be drawn to the brand logo and tag line. The tag line Just Do It play a major role in enthusing energy and sportsmen spirit among the target market. All billboard adverts undoubtedly have the swoosh and tag line present and without a doubt, these parts are the most recognised all over the world. Celebrity Endorsement Celebrity endorsement is another techniques used by the Nike to attract the target market. These endorsements are regarded as the captivating technique. The football boots are endorsed by renowned, eminent and charismatic football players. Celebrities such as Cristiano Ronaldo, Neymar and Andres Iniesta have been used for endorsement for various brands of the Nike football boots. These celebrities are also found on the companies websites and other advertising platforms. Celebrities chosen usually relate with the product and their personality compliment the product. The SWOT Analysis The need for strategic planning towards the actualisation of a companys goals and objectives can not be over-emphasied. The strategic plan creates a framework for the development, performance expectation and maps out the goals of the furture. Nikes marketing strategy would be further examined using the SWOT Analysis. Strengths Nike football boots are produced using very innovative designs. There are three different types of Grind materials often used for the production of football boots. These three different types of Grind materials include upper fabric, foam of midsole and rubber for outsole. High quality of products: The Nike football boots are associated with high quality products on all brands. Sponsorship: The company is often associated with sponsorship of football players Weaknesses The product prices are quite expensive when compared to other brands. Opportunities The company set to sponsor sport activities such as the Olympics and World Cup tournament. Threats The football boots are in extreme competition with other brands such as Adidas and Puma. The global nature of the brand presents the company with a risk in the cost and margin imbalance. Conclusion This report provides in-depth analysis of the marketing strategies related to product, price, place and promotion of Nike football boots. On the basis of the discussion that is done in the above part of the paper it can be concluded that marketing mix is an important part of the marketing strategy. The discussion reveals that with the help of marketing mix and by implementing effective strategies Nike football boots are successful in positioning the right image in the eyes of the market. Marketing mix is the nub of all marketing strategy. In a way, it can be suggested that marketing mix provides direction to the brand and if it is implemented in the right way just like the marketing mix of Nike football boots is implemented then it leads the brand to touch the zenith and allows organization to operate business lucratively. The pricing strategy, the quality of product, product features, and the way it is being promoted all these strategies speaks for the brand and are consistent with the brand image. Recommendations Although the marketing mix of Nikes football boots is in its perfect form and is doing well for the business but, still there is some room for improvement. Following recommendations can be made in order to enhance the brand image of Nikes football boots. The first strategy that can be adopted is of brand ambassador. Nike has brand ambassador but there is no specific brand ambassador for football boots. The product of football boots is endorsed by a lot of soccer players but there is no brand ambassador of Nikes football boots. Another thing that marketers at Nike can do to enhance the promotional campaign is to form a club. Just like Harley Davidson has a club for bike lovers Nike can also formulate online forums and clubs where soccer lovers can be the members and share their views not only about the game but about the product as well. Just like hoop it up which is a basket ball event that is sponsored by Nike several football events can also be sponsored by Nike to promote Nikes football boots. References Charles, W., Joseph, F., and Carl, D. (2008), Marketing, Cengage Learning. pp. 44 Julian, V., and Michael, V. (2012), Marketing Management, Atlantic Publishers Distri. pp. 17 Kotler, P. (1999), Kotler On Marketing: How To Create, Win, and Dominate Markets, Simon and Schuster. pp. 70 Levy, S. (1999), Brands, consumers, symbols, and research: Sydney J. Levy on marketing, Sage Publication. pp. 45-47 Nike.com. (2013), About products, Nike.com. pp. A-1 Stevens, R. (2003), Marketing Your Business: A Guide to Developing a Strategic Marketing Plan, Routledge. pp. 47-50 William, E. (2004), Product life-cycles as marketing models, University of Chicago Press. pp. 31-36 William, M. (2011), The Marketing Plan: How to Prepare and Implement It, AMACOM. pp. 12

Ruffies The Date Rape Drug :: Papers

Ruffies The Date Rape Drug They’re called "roofies," "R-2s," "rib," "rope," "The Club Drug," "Mexican Valium." The clinical name is Flunitrazepam, but it’s the effect that is important. It’s called the "date rape drug" because one of its most frightening and dangerous uses is to commit sexual assault: a drug slipped into a drink without the victim’s knowledge. Roofies are tasteless, colorless, odorless, and they dissolve in liquid within seconds. When the drug is taken or ingested alone it creates a drunk-like state; when used with other drugs such as alcohol it can become a lethal mix. A year before he killed himself, rock star Kurt Cobain was in a coma and nearly died after taking Rohypnol. The effects include dizziness, confusion, stomach upset, temporary paralysis, blackout and amnesia. The drug renders its victim helpless: there is loss of control, loss of inhibitions, an inability to know what’s happening. Effects begin within a few minutes and last up to 12 hours, depending on the amount ingested. The victim goes in and out of consciousness, aware of some things, totally unaware of others. It’s the perfect agenda for sexual assault on an unwilling victim How to Protect Yourself The drug is odorless, tasteless, and colorless. You simply cannot tell if a roofie has been placed in your drink. There have been numerous reports of rapes following use of the drug by unknowing victims. Because of the potential for abuse, observe these precautions: 1. Never accept a drink from someone you don’t know and TRUST. Order sealed drinks you can open yourself. Watch the bartender make your drink and don’t use wait-people. 2. Never leave your drink unattended. ALWAYS keep your drink in your hand, not left on the bar or table. Take your drink to the rest room with you, or’ Give your drink to someone you know you can trust. If you do leave your drink unattended, order a new one. 3. Use the "buddy system": Tell your friends where you are at a party. Never leave without accounting for those you came with. Watch your friends’ drinks if they’re not alert. Have a designated driver. 4. If you hear someone in your group kidding about "date drugs," pay attention: often someone planning to use a drug jokes about it, trying to get a reaction from others. This should be a warning: leave the company of that person.